With platforms like Steam and itch.io, indie games are becoming more popular. What does this mean for big studios?
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And > more popular. What does this mean for big Act like labels: spin up micro-teams, ship $15–$25 experiments on Steam/itch.io, and gate full budgets behind Next Fest data (wishlists + demo retention). Indies aren’t leading revenue yet, but they’re winning mindshare, so AAA needs tighter hooks and shorter cycles to stay visible.